The three distinct phases of corporate video production are the pre-production phase, the production phase, and the post-production phase. Pre-production involves planning the project, production consists of filming and recording the content, and post-production is when the editing and visuals are finalized. Corporate video production refers to the creation of video content for a company or brand, typically for marketing, advertising, training, or communication purposes. These videos are designed to achieve specific business objectives, such as increasing brand awareness or loyalty, engaging customers, generating leads, or training employees. ​Digital Spark Studios is a corporate video production company headquartered in Charlotte, North Carolina.

Beginner Video Editing Mistakes and How to Avoid Them

• For instance, you might deliver a short promotional video intended for customers via social media platforms, whereas training videos might live on internal systems.
• Gone are the days of scheduling in-person reviews, or dealing with endless file transfers — cloud-based tools have totally changed how teams work together.
• Whether you’re just getting started with corporate videos or looking to update your existing ones, try AKOOL.
• But taking a ‘video-first’ approach will help you find the best places to incorporate videos into all of these areas and more.
• It’s also allowed for more deviation and experimentation in terms of setups and production techniques.
• Social media channels are a great way to add a touch of personality to your brand.

Aim to keep your videos concise and engaging, ideally two minutes or less unless the topic requires a longer format. Use storytelling techniques like hooks, conflict, and resolution to keep viewers interested. Make sure your video has a strong call-to-action (CTA) that aligns with your objectives. These videos highlight the key moments and takeaways from a company event or industry conference. They can extend the reach and impact of the event and provide valuable content for attendees and non-attendees alike.

Scriptwriter

Now, let’s explore who and what benefits from your production planning process. A production can quickly descend into chaos if you’re not careful. With hundreds of tasks to manage and keep track of, it’s easy for a team to lose focus. That way, instead of diving into an assignment with no direction, members of your production team can thoroughly grasp each step involved in a project.

Brand/company story

It’s easy to feel stuck, especially if you’re juggling deadlines, a tight budget, or don’t know where to begin. Whether you’re shooting a team-focused video or a sleek product demo, make sure your team follows the plan laid out in your storyboard. Things like lighting, sound quality, and framing can make or break the final output.

VIDEO PRODUCTION PLANNING

When running ad campaigns, use keywords, regional data, and other strategies to target your messaging. If you want to get more web traffic, experiment with advertising on Facebook, Instagram, Reddit, or TikTok. If you want to raise your brand’s profile among young filmgoers or passionate fans of pop-culture, find out how to get your ad into movie theaters. And, whatever route you take first, keep a close eye on the data; tracking your ad’s performance will let you know what’s working — or help you allocate misspent resources elsewhere. Whatever your video project may be, the medium will make a big difference to the audience. A great example of their work is the corporate event video above, showcasing their ability to produce dynamic, engaging coverage of live events.

Time Management

But it’s a great addition to showing the customers what you have and what you do. Showreels help with marketing and managing a brand by letting potential clients see what your company can do and how you can provide value to them. It’s a great way to show potential customers the value your product can bring by demonstrating what it can do and how it can help them make their life easier.

Step 3. Map out your visuals

No steep learning curves, no stress—just an easy way to get your videos done right. If you’re diving into video production for the long haul, buying your own gear can be a smart move. It’s a one-time Corporate video production investment that pays off over time, especially if you’re producing videos regularly. If you’re outsourcing editing to a professional, stay involved by reviewing drafts and providing feedback.

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However, for intricate and high-budget corporate videos, assembling a more extensive team becomes necessary. This team might include a Director of Photography, a camera assistant, and a specialist in lighting. All services that are needed such as breakfast, coffee, drinks, snacks, and catering need to be planned out and provided for the actors, crew, and clients. This is done to keep the production day running smoothly and to prevent delays. These videos are meant to convince others to try your company’s products or services by showcasing their positive experience and endorsement.

Choosing the Right Corporate Video Production Company

Decision-making on the set often falls on the director, who has the final say on how scenes are shot and acted out. If using actors or presenters, they’ll likely rehearse their lines before the actual shoot. Teleprompters can also come in handy here, making it easier for individuals to deliver their lines while maintaining eye contact with the camera. Production days can be long and require a lot of focus and energy from everyone involved. Once all scenes are shot, a wrap-up meeting usually takes place to review what was accomplished and to prepare for the post-production phase. A budget outlines the resources needed, from equipment rentals to post-production costs.

Best Corporate Video Examples & How to Make Yours

The most effective corporate videos tell a compelling story that connects with viewers on an emotional level. Rather than simply listing product features or company facts, find the human story behind your brand and let that guide your narrative. According to HubSpot, 81% of businesses use video as a marketing tool, and 99% of those who currently use video plan to continue doing so in the future.

You know where you need to go, and you can estimate how long it should take to get there using your critical path. This starts with naming the production and setting the date for the completion of your calendar. Also, it helps to know what your end-date will be for the production. This process permits team members to better define the overall scope and objective of the production. Some text could pop more against the dark background, but overall, DHD Films uses strong branding and high-energy visuals to leave a lasting impression.

What’s a corporate video, and why is it important for businesses?

If your company’s small or just getting started, it’s an investment that can help you be taken more seriously than some of your competitors. Video production for corporate audiences covers a wide range of needs. As with all things in business, any corporate video production will be a bit of a gamble, but the potential rewards are too great to ignore. People can’t become your customers if they don’t know you exist, and there’s nothing like meeting folks where they are and making a great first impression. If you’re looking to attract potential customers or keep your employees informed, a great video can be an invaluable first impression in today’s business landscape. While written copy, word of mouth, and eye-catching images never go out of style, short-form video remains vital in the age of TikTok and streaming.

An employee onboarding video is used to get new hires up to speed with the company culture, core values, protocols, and other important information. A well-crafted onboarding video makes an employee feel at home and increases their dedication and loyalty to the company. Good video case studies are persuasive, relatable, and engaging.

Animated Corporate Video

LucidLink’s video collaboration platform is made for teams with teamwork at the heart of your creative process. It delivers fast, secure and reliable access to all of your video media, shared across your entire team. We won’t dive into specifics here, but it’s essential to check with your legal team during pre-production to understand any restrictions or required disclaimers for your video. Before starting your script breakdown or shooting schedule, put a timeline on every facet of production.

How To Do Corporate Video Production

Keep up with the changes using task cards, and make sure everyone else does as well. The critical path is the longest sequence of activities that must be finished in order for a project to meet its due date.

• They all work in tandem to capture high-quality video and audio.
• There are also certain things to steer clear of when creating branded video content.
• Their work is especially well-suited for luxury and premium brands that want to showcase their identity with high production value.
• Video production planning and scheduling software is effective for helping to visualize tasks.
• These platforms allow you to create branded, professional-quality videos quickly without the need for any editing skills.
• Pre-production involves planning the project, production consists of filming and recording the content, and post-production is when the editing and visuals are finalized.
• Knowing the different types helps in making informed decisions.

Curious about the financial aspect of creating a corporate video? Various factors influence the final price, from pre-production to post-production. Keep reading to get a better understanding of what to budget for your project.

Step 1: Clarify your objectives

Then shoot, edit, and polish your video until it’s ready to shine. With the right tools, you can create a professional video that aligns with your vision. Sure, the process might seem overwhelming at first—there’s scripting, planning, shooting, editing, and figuring out where to share it.

Companies use these videos on their websites, at trade shows, or during internal meetings to convey messages effectively and engagingly. A well-made corporate video reflects positively on your brand, while a poor one can do the opposite. Networking is your best option for meeting new clients (along with contacts, collaborators, and friends). Tailoring your message and style to resonate with your specific audience is paramount. A video aimed at potential customers will differ significantly from one intended for internal staff.

This way, viewers get to see your company as a solution to their challenges since that message is coming from people like them. And since these production steps are simple, you should figure out how to plan for videos quickly. If the pre-production phase was handled properly, you shouldn’t have anything to worry about here.

• But for any speaking/acting parts, it’s best to use a professional actor so that the results would look better.
• In every corporate video, you would need to have a goal in mind.
• Video can enrich so many areas of corporate activities that it helps to have a ‘video-first’ mindset.
• With a dynamic design featuring a dark color scheme, Bottle Rocket Media’s website gives off a playful, modern vibe.
• These videos highlight the features, benefits, and unique selling points of a product, helping potential customers understand how it can solve their problems or improve their lives.
• Knowing when you need to have the script breakdown and a preliminary budget should be the first tasks on the calendar.
• They craft compelling visual stories to bring creative visions to life.
• Explainer videos are perfect for breaking down complex ideas or products into something simple and easy to understand.

The shots are listed out so each department knows what they will need in terms of lighting, movement, effects, props, and actors. Basically, the concept will determine how much money, time, and effort is needed in your video. It usually has a strong call to action at the end to entice the viewers to learn more about your offering. A location tour video is a walking tour of your place or company. Utilize a platform such as Storykit AI to craft a series of videos using the text resources you gathered.

The edit should align with your storyboard but remain flexible to improvements. For example, you might decide that a certain testimonial in a brand video needs to be placed earlier to engage the audience sooner. As tempting as it might be to turn the camera off when you think the scene is over, keep it rolling and capture as much footage as you can. You can always edit it out in post-production, but you can’t always go back and re-record something you missed. Purchase a video and start your project today, and get your video in as little as 3 weeks. Regularly report on your video metrics and analyze the results to identify trends, successes, and areas for improvement.

To make sure you have a properly prepared budget, it’s important to be as detailed as possible when answering these questions above. If any advanced or complex scenes are supposed to be included in your video, then several shooting days may be required. If you have different people to interview (such as executives), they might have different schedules that wouldn’t match.

If you’re looking for cinema-quality corporate storytelling, Zelios is a top choice. They specialize in high-end brand films and corporate documentaries, bringing a cinematic touch to business storytelling. Their work is especially well-suited for luxury and premium brands that want to showcase their identity with high production value. Blue Carrot is a go-to studio for e-learning and educational videos, turning complex ideas into engaging, easy-to-follow animations.

These videos often replace or complement traditional manuals and in-person training sessions. By using visuals and audio, training videos can enhance comprehension and retention of complex topics. There’s no final exam for students of Corporate Video 101 — corporate video production never really ends. Hopefully you’ll be able to use some of this advice to improve your skills and get more and better projects in the future. If you’d like more tips, tricks, techniques, and advice, check out some of the links below.